Happiness Quotient is the New Metric – are you measuring it?

𝘉𝘺 𝘙𝘢𝘮𝘬𝘶𝘮𝘢𝘳 𝘚𝘦𝘴𝘩𝘶, 𝘈𝘶𝘵𝘩𝘰𝘳 𝘰𝘧 𝘉𝘰𝘳𝘯 𝘵𝘰 𝘞𝘪𝘯 – 𝘓𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘓𝘦𝘴𝘴𝘰𝘯𝘴 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘉𝘩𝘢𝘨𝘢𝘷𝘢𝘥 𝘎𝘪𝘵𝘢

Write to me at ramseshu@borntowin.co.in. I’d love to talk to you.

When I first met Naveen Pishe and Ketan Pishe at 𝗣𝗡 𝗥𝗮𝗼 – 𝗙𝗶𝗻𝗲 𝗦𝘂𝗶𝘁𝘀, a name that has become synonymous with fine Bespoke tailoring and men’s fashion in India-I was struck with their commitment to craftsmanship, and their culture developed over a 100 years ago. At the time, they had a single store. Yet, what I sensed was much larger: a desire to grow, a quiet confidence, and a deep-rooted pride in their work.

Many organizations look outward for strategies, markets, or business models. But what often goes unnoticed is the greatest growth engine of all – the happiness of the people who bring the brand to life every day.

At 𝗕𝗼𝗿𝗻 𝘁𝗼 𝗪𝗶𝗻, we’ve always believed that people don’t need to be “made happy.” Happiness is not a product that can be handed over. It is already present within every individual. Our role is to help people discover their true potential. When they connect with that, joy flows naturally-into their work, their teams, and ultimately, the growth of the organization.

𝗧𝗵𝗮𝘁 𝗶𝘀 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗮𝘁 𝘂𝗻𝗳𝗼𝗹𝗱𝗲𝗱 𝗮𝘁 𝗣𝗡 𝗥𝗮𝗼-𝗙𝗶𝗻𝗲 𝗦𝘂𝗶𝘁𝘀.

𝗛𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀 𝗮𝘀 𝗮 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝗻𝗴𝗶𝗻𝗲

Scaling from one store to eight is not just a story of financial strategy, market analysis, or retail expansion. It is first and foremost a story of people.

𝗪𝗵𝗲𝗻 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗷𝗼𝘆 𝗶𝗻 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼, 𝘁𝗵𝗲𝗶𝗿 𝘄𝗮𝘆 𝗼𝗳 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗶𝗻 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘄𝗮𝘆𝘀:

• They begin to serve with pride, not because they are told to, but because they care deeply about their craft.

• They start to collaborate with energy, lifting each other up rather than competing under pressure.

• They find the courage to innovate with curiosity, instead of holding back with safe routines.

At PN Rao-Fine Suits, once this spark was ignited, the energy became contagious. Tailor Masters, Designers, Floor Managers, and Sales Executives carried an inner joy that could be felt in every interaction. Customers noticed it. Leaders nurtured it. And the business naturally grew.

𝗧𝗵𝗲 𝗕𝗼𝗿𝗻 𝘁𝗼 𝗪𝗶𝗻 𝗪𝗮𝘆

Our work with PN Rao-Fine Suits was about creating spaces where people could connect with themselves and with each other. We introduced practices like sharing Happiness Thoughts, self-reflection exercises, and team appreciation.

In those conversations, an executive might share how he felt proud when a customer called back just to thank him for his service. A tailor might recount how the team worked overnight to deliver a wedding suit on time-not because anyone demanded it, but because they cared. These stories built a sense of belonging that no strategy document could capture.

Slowly, PN Rao-Fine Suits became a community. A place where joy and excellence coexisted. Where happiness wasn’t an occasional feeling, but a daily reality.

As individuals discovered their own potential, they realized growth wasn’t something to be chased. It was something to be lived.

𝗔 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗧𝗵𝗮𝘁 𝗪𝗲𝗮𝗿𝘀 𝗪𝗲𝗹𝗹

What PN Rao-Fine Suits has built today is more than eight stores. They have woven a living culture where happiness drives performance, and performance fuels happiness. That is the real tailoring masterpiece that they create and in the lives they touch.

𝗪𝗵𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗲𝗲𝗹 𝗷𝗼𝘆 𝗮𝘁 𝘄𝗼𝗿𝗸, 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗲𝘅𝗽𝗮𝗻𝗱. 𝗧𝗵𝗲𝘆 𝘁𝗵𝗿𝗶𝘃𝗲.

And that is the essence of Born to Win. We are not in the business of taking people from unhappy to happy. We are in the business of helping them discover the potential and joy that was always within them.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗵𝗶𝗻𝗲, 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝗼𝗹𝗹𝗼𝘄𝘀 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆.