By Ramkumar Seshu, Author of Born to Win and Antar Prerana – Leadership Lessons from the Bhagavad Gita

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I was talking to the Head of CSR of a Large Organization, who asked me a question that set me thinking “𝘞𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘺𝘰𝘶𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘢𝘳𝘦 30 𝘱𝘭𝘶𝘴 𝘢𝘯𝘥 𝘢𝘳𝘦 𝘢𝘵 𝘵𝘩𝘦 𝘤𝘳𝘰𝘴𝘴𝘳𝘰𝘢𝘥𝘴 𝘰𝘧 𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘶𝘳𝘱𝘰𝘴𝘦. 𝘛𝘩𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘰𝘧𝘵𝘦𝘯 𝘢𝘴𝘬 𝘮𝘦 𝘪𝘴, 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘷𝘰𝘭𝘶𝘯𝘵𝘦𝘦𝘳𝘪𝘯𝘨 𝘮𝘺 𝘵𝘪𝘮𝘦 and 𝘣𝘦𝘪𝘯𝘨 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 company’s 𝘊𝘚𝘙 𝘤𝘢𝘶𝘴𝘦 𝘵𝘳𝘶𝘭𝘺 𝘮𝘢𝘵𝘵𝘦𝘳𝘴”

After four decades of working with NGO’s involved with diverse causes, that have individuals who volunteer with them across all age groups, I’ve observed something fascinating about the power of young people.

𝗧𝗵𝗲 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗼𝗳 𝗕𝗲𝗶𝗻𝗴 𝗬𝗼𝘂𝗻𝗴.

When I meet participants who are in their 30’s in our programs, I see people who are:

• Establishing their professional identity while questioning its deeper meaning

• Building families while remembering their dreams to change the world

• Achieving financial stability while feeling spiritually restless

• Gaining expertise while feeling overwhelmed by global problems

𝗧𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻—𝘁𝗵𝗶𝘀 𝗶𝘀 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀. They’re ready to move from “I Can” achiev my personal success to a mindset of “We Can” create a collective impact.

𝗧𝗵𝗲 𝗧𝗵𝗿𝗲𝗲 𝗖𝗼𝗿𝗲 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗼𝗿𝘀 𝗧𝗵𝗮𝘁 𝗗𝗿𝗶𝘃𝗲 𝗧𝗵𝗲𝗺

𝟭. 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 They don’t just want to help; they want their helping to reflect who they are becoming. A marketing professional doesn’t just want to serve food—they want to create campaigns that end hunger.

𝟮. 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗼𝗳 𝗜𝗺𝗽𝗮𝗰𝘁 Time is their most precious resource. They’re asking, “If I give you my Saturday morning, can you show me exactly whose life will change because of it?”

𝟯. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 They’re drawn to causes where they can build relationships with like-minded individuals. It’s not just about the cause—it’s about finding their tribe.

𝗧𝗵𝗲 “𝗪𝗲 𝗖𝗮𝗻” 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗜𝗺𝗽𝗮𝗰𝘁

The “𝗕𝗼𝗿𝗻 𝘁𝗼 𝗪𝗶𝗻 – 𝗜 𝗔𝗺 𝗮 𝗪𝗶𝗻𝗻𝗲𝗿” program teaches us that every individual is born with an innate desire to contribute. The challenge isn’t creating motivation—it’s removing barriers and providing clear pathways.

𝘙𝘦𝘮𝘦𝘮𝘣𝘦𝘳: 𝘞𝘩𝘦𝘯 𝘸𝘦 𝘴𝘩𝘪𝘧𝘵 𝘧𝘳𝘰𝘮 “𝘞𝘩𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘐 𝘩𝘦𝘭𝘱?” 𝘵𝘰 “𝘏𝘰𝘸 𝘤𝘢𝘯 𝘐 𝘩𝘦𝘭𝘱?” 𝘸𝘦 𝘶𝘯𝘭𝘰𝘤𝘬 𝘵𝘩𝘦 𝘴𝘦𝘯𝘴𝘦 𝘰𝘧 𝘱𝘶𝘳𝘱𝘰𝘴𝘦 𝘵𝘩𝘢𝘵 𝘦𝘹𝘪𝘴𝘵𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘦𝘷𝘦𝘳𝘺 𝘩𝘶𝘮𝘢𝘯 𝘩𝘦𝘢𝘳𝘵.

The “𝗕𝗼𝗿𝗻 𝘁𝗼 𝗪𝗶𝗻 – 𝗜 𝗔𝗺 𝗮 𝗪𝗶𝗻𝗻𝗲𝗿” program has helped over 2,00,000 students studying in government and aided schools. If you would like to make this impactful program a part of your CSR activities, Schedule a call with me: I LOOK FORWARD TO TALK TO YOU. CLICK THIS LINK