Joy as a Business Strategy: Lessons from Focusing on Significant Action.

๐—ฆ๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐˜ ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ถ๐—ป๐—ด ๐—๐—ผ๐˜† ๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ฎ๐˜ ๐˜๐—ต๐—ฒ ๐—Ÿ๐˜‚๐˜๐—ต๐—ฟ๐—ฎ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ

๐˜‰๐˜บ ๐˜™๐˜ข๐˜ฎ๐˜ฌ๐˜ถ๐˜ฎ๐˜ข๐˜ณ ๐˜š๐˜ฆ๐˜ด๐˜ฉ๐˜ถ, ๐˜ˆ๐˜ถ๐˜ต๐˜ฉ๐˜ฐ๐˜ณ ๐˜ฐ๐˜ง ๐˜‰๐˜ฐ๐˜ณ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ž๐˜ช๐˜ฏ โ€“ ๐˜“๐˜ฆ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ฉ๐˜ช๐˜ฑ ๐˜“๐˜ฆ๐˜ด๐˜ด๐˜ฐ๐˜ฏ๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ต๐˜ฉ๐˜ฆ ๐˜‰๐˜ฉ๐˜ข๐˜จ๐˜ข๐˜ท๐˜ข๐˜ฅ ๐˜Ž๐˜ช๐˜ต๐˜ข

After more than four decades of working with leaders and teams across industries, Iโ€™ve come to a simple realization: happiness is not a by-product of successโ€”it is the foundation of it.

When teams experience joy in what they do, performance is no longer just about targets; it becomes about meaning, growth, and shared achievement.

๐—ง๐—ต๐—ฒ ๐—Ÿ๐˜‚๐˜๐—ต๐—ฟ๐—ฎ ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—˜๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ

At the Luthra Group in Surat (luthraindia.com), I had the privilege of working with Sanjay Joshi 1 and his leadership team. Their organization already reflected excellence and Sanjay wanted to go a step further: to make the workplace a source of joy and pride for his people.

During a Winning to Lead session, I asked a question that often unlocks surprising insights:

โ€œ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ฑ๐˜ข๐˜ณ๐˜ต ๐˜ฐ๐˜ง ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ๐˜ด ๐˜บ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ฑ๐˜ฑ๐˜ช๐˜ฆ๐˜ด๐˜ต?โ€

The answers were inspiring. One member spoke about the pride of contributing to projects that touch the community. Another described the joy of helping a colleague grow in confidence. Before long, the session turned into a celebration of purpose-driven moments.

Sanjay built on this momentum by weaving these stories into weekly conversations. Meetings began highlighting not only numbers, but also human โ€œwinsโ€ that reflected values, learning, and collaboration. The transformation was visibleโ€”๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ด๐˜† ๐—ฟ๐—ผ๐˜€๐—ฒ, ๐—ฐ๐—ผ๐—น๐—น๐—ฎ๐—ฏ๐—ผ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฑ๐—ฒ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฒ๐—ฑ, ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐˜๐—ฒ๐—ฎ๐—บโ€™๐˜€ ๐˜€๐—ฒ๐—ป๐˜€๐—ฒ ๐—ผ๐—ณ ๐—ฏ๐—ฒ๐—น๐—ผ๐—ป๐—ด๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐—ฒ๐—ป๐—ฒ๐—ฑ.

One team member put it beautifully: โ€œ๐˜š๐˜ช๐˜ณ, ๐˜ธ๐˜ฆ ๐˜ข๐˜ณ๐˜ฆ ๐˜ง๐˜ฐ๐˜ค๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ต๐˜ณ๐˜ฆ๐˜ฏ๐˜จ๐˜ต๐˜ฉ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ช๐˜ด ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ถ๐˜ด ๐˜ฅ๐˜ฐ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ, ๐˜ง๐˜ข๐˜ด๐˜ต๐˜ฆ๐˜ณ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ.โ€

๐—ช๐—ต๐˜† ๐—๐—ผ๐˜† ๐—ถ๐˜€ ๐—ฎ ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐— ๐˜‚๐—น๐˜๐—ถ๐—ฝ๐—น๐—ถ๐—ฒ๐—ฟ

Happiness at work does more than create smilesโ€”it drives measurable excellence:

โ€ข ๐—œ๐˜ ๐—ฎ๐˜๐˜๐—ฟ๐—ฎ๐—ฐ๐˜๐˜€ ๐˜๐—ฎ๐—น๐—ฒ๐—ป๐˜ โ€” people naturally gravitate to positive environments.

โ€ข ๐—œ๐˜ ๐—ณ๐˜‚๐—ฒ๐—น๐˜€ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ถ๐˜๐˜† โ€” ideas flow when people feel valued and secure.

โ€ข ๐—œ๐˜ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ๐˜€ ๐—ฟ๐—ฒ๐˜€๐—ถ๐—น๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ โ€” challenges are easier to overcome with optimism.

โ€ข ๐—œ๐˜ ๐˜€๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต๐—ฒ๐—ป๐˜€ ๐—น๐—ผ๐˜†๐—ฎ๐—น๐˜๐˜† โ€” leaders who nurture joy earn trust and commitment.

As the Bhagavad Gita reminds us: โ€œ๐˜บ๐˜ข๐˜ฅ ๐˜บ๐˜ข๐˜ฅ ๐˜ข๐˜ค๐˜ฉ๐˜ข๐˜ณ๐˜ข๐˜ต๐˜ช ๐˜ด๐˜ฉ๐˜ณ๐˜ฆ๐˜ด๐˜ฉ๐˜ต๐˜ฉ๐˜ข๐˜ฉ๐˜ข, ๐˜ต๐˜ข๐˜ฅ ๐˜ต๐˜ข๐˜ฅ ๐˜ฆ๐˜ท๐˜ข๐˜ต๐˜ข๐˜ณ๐˜ฐ ๐˜ซ๐˜ข๐˜ฏ๐˜ข๐˜ฉโ€ โ€” ๐˜„๐—ต๐—ฒ๐—ป ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ฐ๐˜ ๐—ถ๐—ป ๐—ฎ ๐—บ๐—ฎ๐—ป๐—ป๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ท๐—ผ๐˜†๐—ณ๐˜‚๐—น. ๐—œ๐˜ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฏ๐—ฎ๐—น๐—ฎ๐—ป๐—ฐ๐—ฒ. ๐—œ๐˜ ๐˜๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐˜€ ๐—ฝ๐—ฟ๐—ฒ๐˜€๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ถ๐—ป๐˜๐—ผ ๐—ฝ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ.

๐—ฆ๐—ถ๐—บ๐—ฝ๐—น๐—ฒ ๐—ฃ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ๐˜€, ๐—Ÿ๐—ฎ๐˜€๐˜๐—ถ๐—ป๐—ด ๐—–๐—ต๐—ฎ๐—ป๐—ด๐—ฒ

Introducing happiness into the workplace doesnโ€™t require grand initiatives. It begins with everyday choices:

โ€ข ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—š๐—ฟ๐—ฎ๐˜๐—ถ๐˜๐˜‚๐—ฑ๐—ฒ โ€“ Open meetings with a simple note of appreciation.

โ€ข ๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—›๐˜‚๐—บ๐—ฎ๐—ป ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€ โ€“ Celebrate experiences that reflect values, not just outcomes.

โ€ข ๐—ฅ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜‡๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฒ๐˜€๐˜€ โ€“ Acknowledge effort and learning, not only results.

At Born to Win, we call this the โ€œ๐—œ ๐—–๐—ฎ๐—ป, ๐—ฌ๐—ผ๐˜‚ ๐—–๐—ฎ๐—ป, ๐—ช๐—ฒ ๐—–๐—ฎ๐—ปโ€ cycle. When happiness is shared, individual strength turns into collective excellence.

๐—” ๐—–๐—ฎ๐—น๐—น ๐˜๐—ผ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€

This week, I invite you to ask your team:

โ€œ๐˜ž๐˜ฉ๐˜ข๐˜ต ๐˜ฎ๐˜ฐ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ต ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ฎ๐˜ข๐˜ฅ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ถ๐˜ฅ ๐˜ฐ๐˜ณ ๐˜ซ๐˜ฐ๐˜บ๐˜ง๐˜ถ๐˜ญ?โ€

Then listenโ€”really listenโ€”and celebrate the answers. Youโ€™ll notice how quickly the atmosphere shifts when people feel seen, valued, and connected.

At Born to Win, our belief is simple: organizations donโ€™t just grow through strategiesโ€”they grow through joy.

If youโ€™d like to explore how happiness can reshape your workplace, write to me at ramseshu@borntowin.co.in. Iโ€™d love to hear your story.

Letโ€™s make joy not the outcome of work, but its starting point.

Whatโ€™s one joyful ritual youโ€™d like to bring into your workplace?

#๐—๐—ผ๐˜†๐—”๐˜๐—ช๐—ผ๐—ฟ๐—ธ #๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ #๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ๐—™๐—ถ๐—ฟ๐˜€๐˜ #๐—ช๐—ผ๐—ฟ๐—ธ๐—ฝ๐—น๐—ฎ๐—ฐ๐—ฒ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ #๐—•๐—ผ๐—ฟ๐—ป๐—ง๐—ผ๐—ช๐—ถ๐—ป

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