By Ramkumar Seshu, Author of Born to Win – Leadership lessons from the Bhagavad Gita
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In the bustling landscape of Indian commerce, where growth often takes center stage, a
silent, insidious drain is quietly eroding the foundations of many businesses: employee
disengagement. While balance sheets meticulously track profits and losses, the true
cost of an unhappy workforce often remains an unseen, yet crippling, liability. For Indian
businesses striving for global competitiveness and sustainable growth, ignoring this
human capital imperative is a luxury no business can afford.
The Silent Drain: Quantifying the Impact:
Employee disengagement isn’t merely about a lack of enthusiasm; it manifests in tangible, detrimental ways:
- Erosion of Customer Loyalty: Disengaged employees often lead to poor customer service, directly impacting customer satisfaction and retention, which is critical in India’s competitive market.
- Productivity Plunge: Disengaged employees are less productive, make more mistakes, and contribute minimally to innovation. This directly impacts output, project timelines, and overall operational efficiency.
- Employee Disengagement: Unhappy employees are more likely to call in sick or, worse, show up to work but be unproductive (presenteeism), costing businesses billions in lost output. The cost of replacing an employee can range from 50% to 200% of their annual salary, a staggering figure for Indian companies already grappling with talent acquisition challenges.
The Indian Context:
India, with its vast workforce and burgeoning economy, faces unique challenges. While the focus has traditionally been on skill development and infrastructure, the emotional and psychological well-being of employees is increasingly recognized as a critical factor for sustained growth. The ‘Great Resignation’ phenomenon, though perhaps less pronounced than in Western economies, has certainly highlighted the growing importance of employee experience in India.
Born to Win: Transforming Mindsets, Cultivating Happiness:
This is where Born to Win steps in with a proven track record of transforming mindsets and attitudes, leading to tangible human capital development. Our unique 4D approach – Diagnosis, Design, Deployment, and Discipline – addresses the root causes of disengagement and fosters a culture where happiness and productivity are intrinsically linked.
We don’t just offer theoretical frameworks; we provide practical, actionable methodologies that empower employees to find purpose and joy in their work. By focusing on individual and collective mindset shifts, we help organizations build a workforce that is not only highly skilled but also deeply committed, resilient, and intrinsically motivated.
This translates directly into:
- Customer Centric Employees: Let me give you the example of Satish, Deputy Manager of a fast-growing Automotive Components Manufacturing company. He and his colleagues from his plant participated in the “Born to Win – Winning to Lead” process. He said “This program has helped me to be more positive with customers by focusing on our strengths. This has improved my self-confidence and help me achieve good results in my daily routine activities in professional as well as personal life. I now work on my work goals in bite sized chunks and achieve them as planned”.
- Improved Productivity: Let me give you the example of Harish who works in the contract department of a large Real Estate Developer in Bangalore. He and his team went through the “Born to Win – Winning to Lead” process and he said “Increase in the productivity of our team by reducing the time to close the Tender – now 15 days, earlier it was 30 days”. This is because “Process of work is clear & more organized and all the contractors are onboarded on time”.
- Enhanced Engagement: Let me give you the example of Jagadeesh, Chief Manager of a large Public Sector Bank who went through the “Born to Win – Winning to Lead” Process along with other branch heads. He said “I Feel better as I can cope up with work pressure, because I am better organized. Understanding my colleagues has improved and I am now allotting specific tasks to each employee depending upon their potential.
- Vibrant Employees: Let me give you the example of Satish, Deputy Manager of a fast-growing Automotive Components Manufacturing company. He and his colleagues from his plant participated in the “Born to Win – Winning to Lead” process. He said “This program has helped me to improve my self-confidence and achieve good results in my daily routine activity in professional as well as personal life. I now work on my goals in bite sized chunks and achieve them as planned”.
Finally:
The future of Indian business hinges on its human capital. Investing in employee happiness and engagement is no longer a soft HR initiative; it’s a strategic imperative with a clear, quantifiable ROI. The unseen costs of disengagement are silently eroding profitability and potential. By partnering with Born to Win, Indian businesses can turn the tide, transforming their workplaces into environments where employees are not just present, but truly thrive, driving unprecedented success and securing a sustainable competitive advantage.
Are you ready to turn the tide on disengagement and cultivate a workplace where happiness drives unprecedented success? Connect with us at Born to Win to learn more about Born to Win’s transformative programs and schedule a consultation. Let us help you build a future where your human capital is your ultimate competitive advantage: https://borntowin.co.in/contact-us/
